How to use tags for targeted and efficient evaluation of your findings

Filter, cluster, and retrieve video comments more easily

"All the videos are here!" - and now?

We have a detailed guide for you here, on how best to proceed with the evaluation: Evaluating a usability test step by step.

A powerful feature of our evaluation are Tags! They facilitate the filtering of comments and the navigation through your notes. This way, your evaluation runs efficiently and goal-oriented.

And this is how it works:

What are Tags in RapidUsertests evaluation?

To make the cross-video analysis easier for you, it makes sense to cluster your comments already while you are commenting on the videos - and that's exactly what tags are for. On "Your  Evaluation" page, you can filter by the different tags and also combine several tags with each other.

A few uses of tags:

Place - UI element or area in the product / on the page

Where on the page is the problem found? Homepage, Product Detail Page, Check-Out...?

Examples: #homepage, #navigation, #megamenu, #dropdown, #search, #filter, #carousel, #layout

Type of observation

What kind of finding is it? Did the tester have an orientation problem? Is it a bug? Or a comprehension problem?

Examples: #understanding, #usability, #bug, #success/#fail, #highlight.

Test goals

Especially if you are examining several questions in your test, it can be useful to use one tag for each question.


  • Can Testers edit their profile? #profile
  • Can the Testers manage their subscription? #abo
  • Can the Testers find the Refer-a-Friend section? #friends

Test/interview section

In live sessions, it can be useful to mark certain sections of the test or interview process in order to jump directly to the corresponding point later in the recording.

Examples: #screensharing, #firstimpression, #task1, #summary


Are you evaluating the videos together or are several participants taking notes during a live session? Then it can be useful if everyone tags their comments with their name or abbreviation.

Examples: #gabi, #andreas, #hz, #ag


To which department must the finding be forwarded?

Examples: #marketing, #pm, #design, #dev

It is best to think about the most important tags already at the beginning of the evaluation, so that you proceed consistently. New tags can also be easily added while commenting.

Each comment can be tagged with as many tags as you like, but of course you should not exaggerate in order to keep the overview.

By the way, you can also assign tags without entering anything in the comment field. This is especially useful for moderated tests, when you need to take notes quickly.

How to use the Tags in the Evaluation Tool

While you are evaluating the videos and in case of moderated tests even during the test session you can use tags in your comments:

Below the comment field you will find a list of tags that you have already used, so that you can quickly find the right term.

In the evaluation overview, i.e. under "Your evaluation", you can filter for one or more tags:

For example, you can display only comments about a specific page, feature or problem type. 

Directly from the overview table, you can also share comments including a video snippet or add a video snippet to the highlight video.

With the introduction of tags, we have fundamentally improved the usability of our evaluation tool. From now on, tags replace the label "category". But don't worry - the labels in your old tests have been automatically converted to tags, so you can still access them.

You can also export all your findings as an Excel spreadsheet. There, you can add a text filter to the Tags column to filter by individual tags and even combinations.

And now: Happy tagging 😊