Learning from the strengths and weaknesses of the competitors
Where do I stand in comparison to my direct competitors or the market leader in my industry? Which of my competitors' tricks can I adopt to improve my position?
In order to create a valuable basis for exploiting existing market potential, expanding your competitive advantage or catching up with more successful competitors, we recommend competitor analyses with time-saving RapidUser tests for the following aspects:
Testing options for competitor questions
Detailed user test of the competitor's website in order to obtain
- gain deep insights into the competitor's strengths and weaknesses
- Test the actual benefit of a specific competitor feature for the target group
Comparison of own website with one / more competitor website(s) in order to
- learn what the target group likes or dislikes and why
Detailed landing page comparison in order to
- Identify differences in first impressions and prioritize optimization potentials accordingly
Comparison of specific features (e.g. product searches, product detail pages, etc.) to
- get referenced user feedback regarding general value and conversion potentials
Test Google search to learn
- whether users are more likely to click on a competitor's website or your own, and why
