Compare different target groups by giving them the same test script.
Some questions can be answered best if you compare different target groups with each other.
Therefore, you can create several target groups for a test directly in the booking form. Simply click on "Create additional target group" after selecting the target group.
All target groups receive the same test concept, which can, however, also be adjusted later for each target group.
You can find out more about the options for narrowing down your target groups here: Who should be your test subjects?
A few examples of target group splits:
- Existing customers vs. new customers
- App users vs. non-app users
- Younger users vs. older users
- High vs. low household net income
- Different professions
- iOS vs. Android
With target group splits, you can also ensure that you have an even age distribution in your test by creating separate splits for the different age groups.
You can read how to perform other comparison tests, e.g. design comparison or competition comparison, here: Comparison tests with task randomization